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iDEAL remains largest online payment method in 2016

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Infographic with profile of online buyers per payment method, broken down by gender, age and education, with striking differences per means. The table shows the percentage of men/women for the average Netherlands, iDEAL, credit card, direct debit, transfer, PayPal and AfterPay.

The payments landscape changed little in the first half of 2016 compared with the previous year

As in the first half of 2015, people in the Netherlands most frequently pay for online purchases with iDEAL. Its share remains stable at 56%. Acceptgiro continues to lose ground, while AfterPay’s share is growing faster than average. These findings come from the eCommerce Payment Monitor, a study of payment methods in the Netherlands conducted by GfK in partnership with iDEAL and Thuiswinkel.org.

Read the full Thuiswinkel.org press release (in Dutch)…(opens in new window)

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