{"id":921,"date":"2023-03-21T12:22:00","date_gmt":"2023-03-21T11:22:00","guid":{"rendered":"https:\/\/www.betaalvereniging.nl\/en\/?p=921"},"modified":"2026-08-06T16:10:38","modified_gmt":"2026-08-06T14:10:38","slug":"dutch-consumers-spent-33-3-billion-online-2022","status":"publish","type":"post","link":"https:\/\/www.betaalvereniging.nl\/en\/news\/dutch-consumers-spent-33-3-billion-online-2022\/","title":{"rendered":"Dutch consumers spent \u20ac33.3 billion online in 2022"},"content":{"rendered":"\n<p class=\"has-intro-font-size wp-block-paragraph\">Dutch consumers spent \u20ac33.3 billion online in 2022, up 9% compared with 2021. This increase in spending is striking, as the number of purchases actually fell by 5% to 347 million. The average amount spent online per purchase therefore rose by 15%. These are the latest figures from the Thuiswinkel Markt Monitor, a study of online consumer spending in the Netherlands. GfK conducts the study on behalf of Thuiswinkel.org and Retail Insiders, in cooperation with PostNL, the Dutch Payments Association and Currence.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"950\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/top-3-betaalmethoden-2022.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Infographic &#039;Top 3 payment methods&#039; with iDEAL 70% for online purchases, credit card 8% and authorization 4%, plus additional iDEAL cross-border market share.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/top-3-betaalmethoden-2022.png 1048w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/top-3-betaalmethoden-2022-300x272.png 300w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/top-3-betaalmethoden-2022-1024x928.png 1024w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/top-3-betaalmethoden-2022-768x696.png 768w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-groei-voor-online-aankopen-diensten-daling-voor-producten\">Growth in online service purchases, decline in products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The share of people in the Netherlands who order online remained unchanged over the past year: 97% of the Dutch population shops online. In 2022, the number of online service purchases and the amount spent on services rose by 49% and 54% respectively, while the number of product purchases and the amount spent on products fell by 10% and 7%. Online spending on services grew particularly strongly in the first quarter (+125%) and fourth quarter (+49%) of 2022 compared with 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can partly be explained by the difference in market conditions: there was no lockdown in the fourth quarter of 2022, whereas there was one in the fourth quarter of 2021, together with associated travel restrictions. The lockdown in the first quarter of 2022 was also shorter than in the first quarter of 2021. Dutch consumers therefore made more purchases in the services category. New crises did emerge, however: the war in <a class=\"internal-link-juicer-keyword-link\" href=\"https:\/\/www.betaalvereniging.nl\/en\/knowledge-base\/payments-for-all\/payment-account-ukrainians\/\">Ukraine<\/a>, the energy crisis and high inflation. \u201cThe increase in the services sector was driven mainly by the many purchases of tickets for attractions and events and by travel-related purchases. We also bought insurance online more often in 2022 than in 2021, and at a higher price,\u201d says Marlene ten Ham, managing director of Thuiswinkel.org.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"365\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/ontwikkelingen-online-betalingen-2018-2022-1-768x365-1.png\" alt=\"Chart showing online purchases of products and services from 2018 to 2022.\" class=\"wp-image-923\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/ontwikkelingen-online-betalingen-2018-2022-1-768x365-1.png 768w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/ontwikkelingen-online-betalingen-2018-2022-1-768x365-1-300x143.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"347\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/ontwikkelingen-online-betalingen-2018-2022-2-768x347-1.png\" alt=\"Chart showing online spending on products and services from 2018 to 2022.\" class=\"wp-image-924\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/ontwikkelingen-online-betalingen-2018-2022-2-768x347-1.png 768w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/ontwikkelingen-online-betalingen-2018-2022-2-768x347-1-300x136.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aandeel-online-in-totaal-aantal-aankopen-licht-gedaald\">Online share of total purchases edged down<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The decline in the number of online product purchases and the amount spent on products was visible in every quarter of the year. \u201cThe contraction in products applies to every category except food and near-food products (+3% compared with 2021). Growth in the number of households shopping online and the amount spent per online purchase means this category continues to grow steadily. Online grocery shopping remains popular in the Netherlands, which is reflected in online purchases and spending in this category,\u201d says Ten Ham.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchases shifted slightly towards physical retail. In 2021, 13% of all purchases were made online, but this fell to 12% in 2022. By contrast, the online share of total spending rose from 31% to 32%. This can again be explained by the absolute increase in spending on services. We are therefore buying products and services in physical shops slightly more often again, but we often spend more on services purchased online. \u201cThe online share of both purchases and spending remains higher than in 2019, before the coronavirus pandemic, and even than in 2020, during the pandemic,\u201d says Ten Ham.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"463\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/aandeel-online-binnen-totale-markt-2015-2022-768x463-1.png\" alt=\"Chart showing the online share of the total Dutch retail market from 2015 to 2022.\" class=\"wp-image-925\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/aandeel-online-binnen-totale-markt-2015-2022-768x463-1.png 768w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/aandeel-online-binnen-totale-markt-2015-2022-768x463-1-300x181.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meer-uitgaven-online-over-de-grens\">More online spending abroad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online purchases from abroad show the same trend as online purchases within the Netherlands: the number of purchases fell by 5% compared with 2021, while spending rose by 20%. This rise was driven mainly by growth in spending on package holidays (+164%) and individual airline tickets and accommodation (+74%) purchased abroad, particularly in the United States, Austria, Great Britain and Germany.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-steeds-vaker-de-smartphone-en-betalen-met-ideal\">Growing use of smartphones and iDEAL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The use of smartphones for online orders has grown sharply in recent years. In 2022, the share of online purchases made by smartphone rose from 29% to 33%. \u201cLooking at the growth in smartphone use over the past five years provides an even clearer picture: in 2017, only 13% of online purchases were made by smartphone. Five years later, smartphone use has increased two-and-a-half times,\u201d says Ten Ham.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">iDEAL remained the most widely used payment method for online purchases. It was used for 70% of online purchases, the same percentage as in 2021. iDEAL also had the most users: 96% of online shoppers used this payment method at least once in 2022. Services are often purchased by credit card, and because spending on and purchases of services rose sharply, the share of consumers who used a credit card also increased compared with 2021, from 28% to 31%. AfterPay\/Riverty saw its share of users fall from 23% to 19%.<\/p>\n\n\n\n\t<div data-name=\"acf\/buttons\" class=\"mt-4 lg:mt-6\" >\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n<a\n\tdata-variant=\"outline\"\n\tdata-size=\"default\"\n\tclass=\"group inline-flex justify-center items-center gap-2 cursor-pointer text-sm md:text-md transition-[background,border-color,color] font-bold px-4 md:px-5 min-w-[52px] md:min-w-[60px] min-h-[52px] md:min-h-[60px] bg-transparent rounded-full border-2 border-base-500 text-base-500 underline-fade-in hocus:bg-base-500 hocus:border-base-500 hocus:text-white\"\n\n\t\n\t\t\thref=\"https&#x3A;&#x2F;&#x2F;www.betaalvereniging.nl&#x2F;en&#x2F;wp-content&#x2F;uploads&#x2F;sites&#x2F;4&#x2F;2025&#x2F;09&#x2F;Infographic_Thuiswinkel_Markt_Monitor_2022_FY.pdf\"\n\t\n\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tView the infographic\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\t<span class=\"transition-transform group-hover:translate-x-2 group-focus-visible:translate-x-2 flex items-center justify-center w-[1em] h-[1em] icon \" aria-hidden=\"true\">\n\t\t\t<svg aria-hidden=\"true\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.3105 10.9395L21.4141 11.0537C21.8942 11.6429 21.8596 12.5115 21.3105 13.0605L13.5 20.8711L11.3789 18.75L16.6289 13.5H2.25V10.5H16.6289L11.3789 5.25L13.5 3.12891L21.3105 10.9395Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dutch consumers spent \u20ac33.3 billion online in 2022, up 9%, even though the number of online purchases fell by 5% to 347 million.<\/p>\n","protected":false},"author":7,"featured_media":922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[20,22,23,36],"btv_subject_tax":[17],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release","category-publication","category-thuiswinkel-markt-monitor","btv_subject_tax-online-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online uitgaven in Nederland: Een Groei van 9% - Dutch Payments Association<\/title>\n<meta name=\"description\" content=\"Ontdek de trends van online uitgaven in Nederland. In 2022 is er \u20ac 33,3 miljard online uitgegeven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betaalvereniging.nl\/en\/news\/dutch-consumers-spent-33-3-billion-online-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dutch consumers spent \u20ac33.3 billion online in 2022\" \/>\n<meta property=\"og:description\" content=\"Ontdek de trends van online uitgaven in Nederland. 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