{"id":769,"date":"2023-09-28T16:11:00","date_gmt":"2023-09-28T14:11:00","guid":{"rendered":"https:\/\/www.betaalvereniging.nl\/en\/?p=769"},"modified":"2026-08-06T15:36:26","modified_gmt":"2026-08-06T13:36:26","slug":"dutch-consumers-spend-16-3-billion-online-h1-2023","status":"publish","type":"post","link":"https:\/\/www.betaalvereniging.nl\/en\/news\/dutch-consumers-spend-16-3-billion-online-h1-2023\/","title":{"rendered":"Dutch consumers spent \u20ac16.3 billion online in the first half of 2023"},"content":{"rendered":" <p class=\"has-intro-font-size wp-block-paragraph\">In the first half of 2023, online spending by Dutch consumers totalled \u20ac16.3 billion, 2% more than in the same period last year. The number of online purchases in the first half of the year remained stable at 167.8 million. The share of online spending also remained stable: just as last year, 31% of total spending was spent online, and 11% of the total number of purchases were made online. Whilst consumers spent 5% more online in Q1, this figure fell to -1% in the second quarter. \u201cWe are seeing consumers spending less both online and offline. They are trying to save money by postponing purchases, comparing prices and reducing their fixed costs,\u201d says Marlene ten Ham, managing director at Thuiswinkel.org. This is evident from the latest figures from the Thuiswinkel Markt Monitor, the survey of online consumer spending in the Netherlands. This survey is carried out by GfK on behalf of Thuiswinkel.org and Retail Insiders, in collaboration with PostNL, the Dutch Payments Association and Currence.<\/p>  <figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"432\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-betaalmiddelen-HY1-2023.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Donut chart showing shares of online payment methods in HY1 2023; iDEAL 71% by far the largest, followed by credit card 9%, other 7%, authorization 4%, Klarna 3%, PayPal 3%, pin 3% and Riverty 1%.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-betaalmiddelen-HY1-2023.png 638w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-betaalmiddelen-HY1-2023-300x203.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>  <h2 class=\"wp-block-heading\" id=\"h-minder-uitgaven-aan-producten\">Lower spending on products<\/h2>   <p class=\"wp-block-paragraph\">In the first half of 2023, consumers spent 3% less online on products than in the same period last year. In particular, we see a decline in spending in the Telecom and Home &#038; Living categories (-14% and -10% respectively). By contrast, spending on Sport &#038; Leisure and DIY\/Garden was higher than last year (9% and 6% respectively). \u201cDuring the COVID-19 pandemic, consumers invested in their homes and home-working set-ups, so those purchases were already made back then. Now, consumers are more likely to opt for events, days out or doing their own DIY. \u201cCompared with 2019, the period before the COVID-19 pandemic, Dutch consumers are still spending more on online purchases. This may be due to price rises, but we also see that the share of online spending relative to total spending is still higher than it was then,\u201d says Marlene ten Ham, director at Thuiswinkel.org. The number of product purchases has also fallen by 1 per cent. This is mainly due to Clothing (-12 per cent) and Health &#038; Beauty (-12 per cent). Sports &#038; Leisure (12 per cent) and DIY\/Garden (10 per cent), on the other hand, are being purchased more frequently.<\/p>   <h2 class=\"wp-block-heading\" id=\"h-bestedingen-aan-vakanties-en-evenementen-groeien-consument-bespaart-op-verzekeringen\">Spending on holidays and events is growing, whilst consumers are cutting back on insurance<\/h2>   <p class=\"wp-block-paragraph\">By contrast, the online services sector continues to grow in the wake of the pandemic. In the first half of 2023, online spending on services was 10% higher than in the first half of 2022. The number of online service purchases is also 5% higher than last year. The growth figures for both spending and purchases are driven by package holidays (19% for spending, 7% for purchases), individual flight tickets and accommodation (12%, 2%) and events (13%, 10%). Insurance, by contrast, shows a decline in both spending and purchases (-11% and -20%, respectively). \u201cSo consumers aren\u2019t cutting back on experiences, but they are cutting back on fixed costs such as insurance and telecoms. Services are also increasingly being purchased online, rising from 83% of total purchases in 2019 to 89% in 2023. When shopping online, it\u2019s easy to compare both the range of products and prices,\u201d says Ten Ham.<\/p>   <h2 class=\"wp-block-heading\" id=\"h-cross-border-aankopen-nemen-toe\">Cross-border purchases are on the rise<\/h2>   <p class=\"wp-block-paragraph\">Consumers are also increasingly making online purchases outside the Dutch market. The number of cross-border purchases is rising (13%), as is spending made abroad (8%). Here, too, there is a difference between products and services. The number of online cross-border product purchases is rising (15%), whilst the amount spent online on cross-border products is actually falling (-6%). Dutch consumers are therefore buying more products across the border for less money. For services, both the number of purchases (6%) and spending (22%) are rising.<\/p>   <p class=\"wp-block-paragraph\">The largest share of Dutch cross-border spending still goes to Germany (24 per cent), although this has shown a downward trend in recent years. The UK, on the other hand, has seen an increase over the past year (from 8% to 11%), as has China (from 5% to 6%).<\/p>   <h2 class=\"wp-block-heading\" id=\"h-stijgende-lijn-smartphonegebruik-blijft-doorzetten-ideal-groeit-ook\">The upward trend in smartphone use continues, whilst iDEAL is also growing<\/h2>   <p class=\"wp-block-paragraph\">The number of purchases made via smartphone continues to rise, from 33% in the first half of 2022 to 35% in the first half of 2023. This is at the expense of the number of purchases made via tablet (from 13% to 12%) and desktop\/laptop (from 52% to 51%). iDEAL is growing in terms of online spending (from 61% to 62%) and the number of online purchases (from 70% to 71%). Credit card use is rising in terms of both spending (from 14% to 15%) and purchases (from 8% to 9%), driven in particular by cross-border purchases. Klarna\u2019s share is also continuing to grow: its share of online purchases has risen from 2% to 3%.<\/p>  \n\t<div data-name=\"acf\/buttons\" class=\"mt-4 lg:mt-6\" >\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n<a\n\tdata-variant=\"outline\"\n\tdata-size=\"default\"\n\tclass=\"group inline-flex justify-center items-center gap-2 cursor-pointer text-sm md:text-md transition-[background,border-color,color] font-bold px-4 md:px-5 min-w-[52px] md:min-w-[60px] min-h-[52px] md:min-h-[60px] bg-transparent rounded-full border-2 border-base-500 text-base-500 underline-fade-in hocus:bg-base-500 hocus:border-base-500 hocus:text-white\"\n\n\t\n\t\t\thref=\"https&#x3A;&#x2F;&#x2F;www.betaalvereniging.nl&#x2F;en&#x2F;wp-content&#x2F;uploads&#x2F;sites&#x2F;4&#x2F;2025&#x2F;09&#x2F;TMM-HY1-2023-NL.pdf\"\n\t\n\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tView the infographic\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\t<span class=\"transition-transform group-hover:translate-x-2 group-focus-visible:translate-x-2 flex items-center justify-center w-[1em] h-[1em] icon \" aria-hidden=\"true\">\n\t\t\t<svg aria-hidden=\"true\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.3105 10.9395L21.4141 11.0537C21.8942 11.6429 21.8596 12.5115 21.3105 13.0605L13.5 20.8711L11.3789 18.75L16.6289 13.5H2.25V10.5H16.6289L11.3789 5.25L13.5 3.12891L21.3105 10.9395Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dutch consumers spent \u20ac16.3 billion online in the first half of 2023, 2% more than a year earlier, while the number of online purchases remained stable.<\/p>\n","protected":false},"author":7,"featured_media":759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[20,22,23,36],"btv_subject_tax":[17],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release","category-publication","category-thuiswinkel-markt-monitor","btv_subject_tax-online-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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