{"id":396,"date":"2025-04-02T12:53:00","date_gmt":"2025-04-02T10:53:00","guid":{"rendered":"https:\/\/www.betaalvereniging.nl\/en\/?p=396"},"modified":"2026-02-26T15:47:42","modified_gmt":"2026-02-26T14:47:42","slug":"accessible-checkout-webshops","status":"publish","type":"post","link":"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/","title":{"rendered":"Accessible and inclusive checkout in online shops"},"content":{"rendered":"\n\n\n<p><\/p>\n\n\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1834\" height=\"918\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Illustratie van online afrekenen waarbij een gebruiker een bestelling bevestigt op laptop en betaalt via smartphone met biometrische verificatie.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL.jpg 1834w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL-300x150.jpg 300w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL-1024x513.jpg 1024w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL-768x384.jpg 768w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL-1536x769.jpg 1536w\" sizes=\"auto, (max-width: 1834px) 100vw, 1834px\" \/><\/figure>\n\n\n\n\n\n\n<p>Technological developments in payments are accelerating and adoption curves are getting shorter. However, we must remember that not everyone is in the same technology-oriented bubble. The adoption of new payment options is partly determined by attitudes, beliefs, preferences and increasingly by people&#8217;s digital proficiency. People with limited digital skill are increasingly at risk of being left out of society. This is worrying, not only from a social perspective or the European Accessibility Act that will become active in June, but also from a business perspective. After all, this is a growing group of online shoppers.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/opt-online-checkout-1024x577-1.png\" alt=\"\" class=\"wp-image-398\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/opt-online-checkout-1024x577-1.png 1024w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/opt-online-checkout-1024x577-1-300x169.png 300w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/opt-online-checkout-1024x577-1-768x433.png 768w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/opt-online-checkout-1024x577-1-500x282.png 500w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/opt-online-checkout-1024x577-1-832x468.png 832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>With the increasing diversity of payment options &#8211; often including several options with one instrument &#8211; and the increasing diversity of online shoppers, it is important to look at ordering and checkout in online shops, the so-called<em>&#8216;checkout<\/em>&#8216;. The Payments Association has studied this with Mastercard and Visa. The main lessons from this study are: display payment options clearly, use unique and recognisable logos and limit the information on the page. The motto is &#8216;less is more&#8217;: short sentences, simple language and as few English words and jargon as possible.<\/p>\n\n\n\n\n\n\n\n<p>Together with Mastercard, we presented this at the &#8216;Future of Payments&#8217; conference in March.<\/p>\n\n\n\n\n\n\n\n<p><a href=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Rapport-onderzoek-optimale-betaalpagina-compleet_kl.pdf\"><em>Read all the findings and advice on a low-threshold checkout in online shops in our research report<\/em><\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Technological developments in payments are accelerating and adoption curves are getting shorter. However, we must remember that not everyone is in the same technology-oriented bubble. The adoption of new payment options is partly determined by attitudes, beliefs, preferences and increasingly by people&#8217;s digital proficiency. People with limited digital skill are increasingly at risk of being [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[20,23],"btv_subject_tax":[17,15],"class_list":["post-396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publication","btv_subject_tax-online-payments","btv_subject_tax-payments-for-all"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Accessible checkout in the digital world - Dutch Payments Association %%<\/title>\n<meta name=\"description\" content=\"Learn how accessible checkout is an essential part of the online shopping experience for diverse consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessible and inclusive checkout in online shops\" \/>\n<meta property=\"og:description\" content=\"Learn how accessible checkout is an essential part of the online shopping experience for diverse consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/\" \/>\n<meta property=\"og:site_name\" content=\"Dutch Payments Association\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T10:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T14:47:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1834\" \/>\n\t<meta property=\"og:image:height\" content=\"918\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NLbetalen\" \/>\n<meta name=\"twitter:site\" content=\"@NLbetalen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Accessible and inclusive checkout in online shops\",\"datePublished\":\"2025-04-02T10:53:00+00:00\",\"dateModified\":\"2026-02-26T14:47:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/\"},\"wordCount\":224,\"image\":{\"@id\":\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/08\/Laptop_NL.jpg\",\"articleSection\":[\"News\",\"Publication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/\",\"url\":\"https:\/\/www.betaalvereniging.nl\/en\/news\/accessible-checkout-webshops\/\",\"name\":\"Accessible checkout in the digital world - 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