{"id":2420,"date":"2013-11-18T16:12:00","date_gmt":"2013-11-18T15:12:00","guid":{"rendered":"https:\/\/www.betaalvereniging.nl\/en\/?p=2420"},"modified":"2026-08-07T03:37:19","modified_gmt":"2026-08-07T01:37:19","slug":"ideal-fifth-most-indispensable-brand-2013","status":"publish","type":"post","link":"https:\/\/www.betaalvereniging.nl\/en\/news\/ideal-fifth-most-indispensable-brand-2013\/","title":{"rendered":"iDEAL ranks fifth among most indispensable brands in 2013"},"content":{"rendered":"\n<p class=\"has-intro-font-size wp-block-paragraph\">iDEAL has risen to fifth place in the ranking of most indispensable brands, according to annual research commissioned by EURIB, the European Institute for Brand Management.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"407\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/iDEALshoppers.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Miniature figures with shopping carts walk across keys on a computer keyboard, as a visual metaphor for online shopping and digital payments.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/iDEALshoppers.png 800w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/iDEALshoppers-300x153.png 300w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/iDEALshoppers-768x391.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">After ranking ninth for two years, iDEAL was valued even more highly by consumers in 2013 than in previous years. Three retailers and the NOS Journaal television news programme ranked ahead of iDEAL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, iDEAL placed third in the <a href=\"http:\/\/www.brandenergycheck.nl\/resources\/pdf\/Brandbattle_2013.pdf\">ranking of strong brands (PDF, in Dutch) <span class=\"icon inline-block ml-1 w-[0.875em]\" aria-hidden=\"true\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M228,104a12,12,0,0,1-24,0V69l-59.51,59.51a12,12,0,0,1-17-17L187,52H152a12,12,0,0,1,0-24h64a12,12,0,0,1,12,12Zm-44,24a12,12,0,0,0-12,12v64H52V84h64a12,12,0,0,0,0-24H48A20,20,0,0,0,28,80V208a20,20,0,0,0,20,20H176a20,20,0,0,0,20-20V140A12,12,0,0,0,184,128Z\"><\/path><\/svg><\/span><\/a>, behind Google and IKEA. Those two brands ranked sixth and seventh respectively among the most indispensable brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iDEAL rose from ninth to fifth place in EURIB\u2019s 2013 ranking of the brands consumers consider most indispensable.<\/p>\n","protected":false},"author":7,"featured_media":2421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[20],"btv_subject_tax":[17],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","btv_subject_tax-online-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iDEAL nr 5 meest onmisbare merken in 2013 - Dutch Payments Association<\/title>\n<meta name=\"description\" content=\"iDEAL is nu het 5e onmisbare merk volgens EURIB. Leer meer over deze waardering en de impact op de consument.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betaalvereniging.nl\/en\/news\/ideal-fifth-most-indispensable-brand-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iDEAL ranks fifth among most indispensable brands in 2013\" \/>\n<meta property=\"og:description\" content=\"iDEAL is nu het 5e onmisbare merk volgens EURIB. Leer meer over deze waardering en de impact op de consument.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.betaalvereniging.nl\/en\/news\/ideal-fifth-most-indispensable-brand-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Dutch Payments Association\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-18T15:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T01:37:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/iDEALshoppers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NLbetalen\" \/>\n<meta name=\"twitter:site\" content=\"@NLbetalen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"iDEAL ranks fifth among most indispensable brands in 2013\",\"datePublished\":\"2013-11-18T15:12:00+00:00\",\"dateModified\":\"2026-08-07T01:37:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/\"},\"wordCount\":98,\"image\":{\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/10\\\/iDEALshoppers.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/\",\"url\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/\",\"name\":\"iDEAL nr 5 meest onmisbare merken in 2013 - Dutch Payments Association\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/news\\\/ideal-fifth-most-indispensable-brand-2013\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.betaalvereniging.nl\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/10\\\/iDEALshoppers.png\",\"datePublished\":\"2013-11-18T15:12:00+00:00\",\"dateModified\":\"2026-08-07T01:37:19+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"iDEAL is nu het 5e onmisbare merk volgens EURIB. 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