{"id":1466,"date":"2021-03-11T15:26:00","date_gmt":"2021-03-11T14:26:00","guid":{"rendered":"https:\/\/www.betaalvereniging.nl\/en\/?p=1466"},"modified":"2026-08-06T22:38:42","modified_gmt":"2026-08-06T20:38:42","slug":"dutch-consumers-more-online-purchases-2020","status":"publish","type":"post","link":"https:\/\/www.betaalvereniging.nl\/en\/news\/dutch-consumers-more-online-purchases-2020\/","title":{"rendered":"Dutch consumers made over 25% more online purchases in 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong>&nbsp;Dutch Payments Association, Currence, Thuiswinkel.org, Retail Insiders, PostNL<\/p>\n\n\n\n<p class=\"has-intro-font-size wp-block-paragraph\">Dutch consumers spent \u20ac26.6 billion at online shops in 2020, an increase of 7% compared with the previous year.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"702\" src=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-aandeel-betaalmiddelen.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Pie chart &#039;Shares of payment method in % online purchases 2020&#039; with iDEAL as the largest method (69%), followed by credit card (9%) and various smaller payment options.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-aandeel-betaalmiddelen.png 862w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-aandeel-betaalmiddelen-300x244.png 300w, https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafiek-aandeel-betaalmiddelen-768x625.png 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">The total number of online purchases rose by 27% to 335 million. This growth was mainly caused by the COVID-19 crisis and the related government measures; in 2019, e-commerce growth had still appeared to be levelling off. Another striking feature of 2020 was the enormous difference between products and services, both in online spending and in the number of online purchases. These findings come from the latest edition of the&nbsp;<a href=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Infographic_Thuiswinkel_Markt_Monitor_2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Thuiswinkel Market Monitor<\/a>, the study of online consumer spending in the Netherlands. GfK conducts the study on behalf of&nbsp;<a href=\"https:\/\/www.thuiswinkel.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thuiswinkel.org<span class=\"sr-only\">(opens in new window)<\/span> <span class=\"icon inline-block ml-1 w-[0.875em]\" aria-hidden=\"true\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M228,104a12,12,0,0,1-24,0V69l-59.51,59.51a12,12,0,0,1-17-17L187,52H152a12,12,0,0,1,0-24h64a12,12,0,0,1,12,12Zm-44,24a12,12,0,0,0-12,12v64H52V84h64a12,12,0,0,0,0-24H48A20,20,0,0,0,28,80V208a20,20,0,0,0,20,20H176a20,20,0,0,0,20-20V140A12,12,0,0,0,184,128Z\"><\/path><\/svg><\/span><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.retailinsiders.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Insiders<span class=\"sr-only\">(opens in new window)<\/span> <span class=\"icon inline-block ml-1 w-[0.875em]\" aria-hidden=\"true\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M228,104a12,12,0,0,1-24,0V69l-59.51,59.51a12,12,0,0,1-17-17L187,52H152a12,12,0,0,1,0-24h64a12,12,0,0,1,12,12Zm-44,24a12,12,0,0,0-12,12v64H52V84h64a12,12,0,0,0,0-24H48A20,20,0,0,0,28,80V208a20,20,0,0,0,20,20H176a20,20,0,0,0,20-20V140A12,12,0,0,0,184,128Z\"><\/path><\/svg><\/span><\/a>, in cooperation with&nbsp;<a href=\"https:\/\/www.postnl.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">PostNL<span class=\"sr-only\">(opens in new window)<\/span> <span class=\"icon inline-block ml-1 w-[0.875em]\" aria-hidden=\"true\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M228,104a12,12,0,0,1-24,0V69l-59.51,59.51a12,12,0,0,1-17-17L187,52H152a12,12,0,0,1,0-24h64a12,12,0,0,1,12,12Zm-44,24a12,12,0,0,0-12,12v64H52V84h64a12,12,0,0,0,0-24H48A20,20,0,0,0,28,80V208a20,20,0,0,0,20,20H176a20,20,0,0,0,20-20V140A12,12,0,0,0,184,128Z\"><\/path><\/svg><\/span><\/a>, the Dutch Payments Association and&nbsp;<a href=\"https:\/\/www.currence.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Currence<span class=\"sr-only\">(opens in new window)<\/span> <span class=\"icon inline-block ml-1 w-[0.875em]\" aria-hidden=\"true\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M228,104a12,12,0,0,1-24,0V69l-59.51,59.51a12,12,0,0,1-17-17L187,52H152a12,12,0,0,1,0-24h64a12,12,0,0,1,12,12Zm-44,24a12,12,0,0,0-12,12v64H52V84h64a12,12,0,0,0,0-24H48A20,20,0,0,0,28,80V208a20,20,0,0,0,20,20H176a20,20,0,0,0,20-20V140A12,12,0,0,0,184,128Z\"><\/path><\/svg><\/span><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growth of the total e-commerce market can be attributed to several causes. The main factor was the higher number of purchases per online shopper: whereas consumers made an average of 19 online purchases in 2019, this rose to 24 in 2020. The number of online shoppers also increased by 2% to 13.8 million.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-high-peaks-deep-troughs\">High peaks, deep troughs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe e-commerce growth seen over the past year was driven by the enormous online boost in product categories,\u201d says Wijnand Jongen, CEO of Thuiswinkel.org. \u201cOnline spending on products rose by 43% in 2020, while the number of online purchases increased by 41%. This partly offset the heavy losses suffered by the travel and leisure sectors, among others. Due to the COVID-19 restrictions, online spending in the services sector fell by 39% and the number of online purchases by 37%.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Government restrictions meant that consumers spent more time at home and were able to make fewer outings. This is reflected in unprecedented growth in online spending on Home &amp; Living (+83%), DIY\/Garden (+74%), Sport and Recreation (+62%), Food\/Nearfood (+58%) and IT (+56%). Online penetration in some of these categories doubled, meaning that many more Dutch consumers began buying products in these categories online. Virtually all product categories recorded strong growth. The services categories, however, showed the opposite extremes. Online spending on package holidays fell by 72% compared with 2019, while spending on individual airline tickets and accommodation declined by 37%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ideal-continues-to-grow\">iDEAL continues to grow<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The share of&nbsp;<a href=\"https:\/\/www.ideal.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">iDEAL<span class=\"sr-only\">(opens in new window)<\/span> <span class=\"icon inline-block ml-1 w-[0.875em]\" aria-hidden=\"true\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M228,104a12,12,0,0,1-24,0V69l-59.51,59.51a12,12,0,0,1-17-17L187,52H152a12,12,0,0,1,0-24h64a12,12,0,0,1,12,12Zm-44,24a12,12,0,0,0-12,12v64H52V84h64a12,12,0,0,0,0-24H48A20,20,0,0,0,28,80V208a20,20,0,0,0,20,20H176a20,20,0,0,0,20-20V140A12,12,0,0,0,184,128Z\"><\/path><\/svg><\/span><\/a>&nbsp;as a payment method for online purchases rose sharply in 2020, from 60% to 69% of all online purchases. This increase was mainly due to greater use for online product purchases. The share of iDEAL grew particularly strongly in the Food\/Nearfood segment, by 11 percentage points, mainly at the expense of debit card payments. Other payment methods, such as gift cards, were used less often for online purchases.<br>iDEAL was also the most widely used payment method for cross-border purchases, although its share of 46% was lower than in the domestic market. International payment methods such as credit cards (22%) and PayPal (16%) were used more often for cross-border purchases than for purchases from Dutch online shops. The typically Dutch payment method iDEAL was also frequently used at foreign online shops, as more major international retailers with many Dutch customers wanted to offer iDEAL as a payment option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.betaalvereniging.nl\/en\/wp-content\/uploads\/sites\/4\/2025\/09\/Infographic_Thuiswinkel_Markt_Monitor_2020.pdf\">Infographic: Thuiswinkel Market Monitor 2020<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dutch consumers spent \u20ac26.6 billion at online shops in 2020, while the number of online purchases increased by 27% to 335 million.<\/p>\n","protected":false},"author":4,"featured_media":1467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[20,22,23,36],"btv_subject_tax":[17],"class_list":["post-1466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release","category-publication","category-thuiswinkel-markt-monitor","btv_subject_tax-online-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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